Athletic Logos
The Department of Intercollegiate Athletics is passionately committed to encouraging the growth and well-being of student-athletes and programs that are consistent with the larger University brand.
While giving a nod to the heritage and history of the Athletics department we have reimagined the brand to reflect the modern university that Adelphi continues to become. Aligning the athletics identity with the larger university results in a cohesive look that strengthens our public identity and brand awareness.
If you have any additional questions please refer to our听frequently asked questions听or contact听Office of University Communications and Marketing.
Primary Athletics Logo
The University Athletics wordmark is the essential asset to be used in order to bring 鈥淎delphi鈥� front and center on all assets and materials produced for and within the Athletics department. The wordmark should never be altered outside of the following guidelines.
The 天美传媒 Athletics wordmark can be reproduced in the provided colorways鈥攖hree variations for each background of gold, black and white. The reproduction of this logo in color should always be limited to these provided options. One-color black or white options are also available.
Athletics Primary Logo
Panther Logo Mark
The University Athletics Panther logo can be used as a secondary element on apparel and merchandise as long as the University Athletics wordmark also appears in another location on the material.
The University Athletics Panther logo can be reproduced in the provided colorways鈥攖hree variations for each background of gold, black and white. The reproduction of this logo in color should always be limited to the options provided. One-color and black or white options are also available.
The only exception to the Panther logo being used alone would be on an official Athletics uniform in which another piece of the uniform displays the wordmark.
Panther Mark
Panther Wordmark
The University athletics wordmark and Panther logo were created to be utilized as strong individual elements. The wordmark and Panther lockup is available for situations where two imprint areas are not possible and the Panther mark is desired.
A two-color option, as well as, one-color and black or white options are available.
Panther Wordmark
The following two versions of the听Panther wordmark听are preferred for use on merchandise that is developed and distributed to parties outside of the Department of Intercollegiate Athletics. Vendors can access these logo files through .
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Lettermark
The University lettermark was created for use where placing the entire wordmark is not possible, such as the small space allotted for social media profile photos. The mark can be surrounded by a gold, brown or black background or set over a pattern or photo that is specific to the department using it.
Additionally, the University lettermark can be used as a design element on materials as long as the primary wordmark is displayed on the same piece.
There are two exceptions to the lettermark being used alone鈥攐n internal signage in an Athletics setting, such as in the center of the field or court and on official athletics uniform in which another piece of the uniform displays the wordmark.
AU Lettermark
Pride Logos
天美传媒 Pride Logo
天美传媒 Pride Logo
Panther Pride Logo
Team and Department Logo Lockups
The University Athletics team lockups are available for apparel produced for members of the Athletics Department. They can be reproduced in two-color and black or white.
Alternatively, the athletics wordmark team lockup can be reproduced in the available colorways of the wordmark as long as the team name is reproduced in the same color as the exterior outline of the wordmark. Please contact听University Communications and Marketing听to request these additional colorway options for the athletics wordmark lockups.
The Athletics lettermark team lockup is available in a two-color option and one-color option.
Athletics Numbers
Athletics numbers are available in the same colorways as the Adelphi Athletics wordmark as well as in a one-color option. The assets are provided in Pantone spot color.
Athletics Numbers
Athletic Logo FAQs
The design and identity assets are essential elements in aligning all materials produced throughout the Athletics department. Proper use of our logos, colors and style guide will help to ensure a consistent identity for the varied audiences that produce and receive materials.
Logos听and school lockups are听available for download. For specific office or department lockups, please contact the听Office of University Communications and Marketing.
To request a specific office or department lockup, please contact the听Office of University Communications and Marketing.
Athletic department and specific team lockups are听available for download.
Below is听a full list of each, along with a brief explanation of their practical use:
- .PNG听is the best format to upload to the web or mobile apps; basically anything with a digital display. It has a transparent background, so it will lay nicely on top of any background you put it on. It is a pixel-based format, which means that enlarging causes the quality to suffer.
- .PDF听is an editable vector format which can be universally viewed on any computer with Adobe Acrobat or another PDF viewer.
Color Modes:
- CMYK听should be used for full-color print projects. It stands for Cyan, Magenta, Yellow and Key (Black), which are the ink colors used in full-color standard printers.
- RGB听should be used on any digital display. It stands for Red, Green and Blue, which are the colors used to create color variations on screens.
We鈥檝e compiled a variety of听tips and best practices for听taking photos听which help us tell vibrant stories听through photography.
All photographed subjects must either sign an听on-camera release听(PDF), or, if photographing a public event, a听general notice听(PDF) needs to be posted at the event entrance.
No, you should not attempt to create your own logo.听University Communications and Marketing听can assist with creating correct sub-brand logos for certain departments or initiatives.听
We have a limited number of licenses available for听our typefaces. Arial should be substituted when other fonts are not available on your computer.