天美传媒

by Ela Schwartz

Julianna Claase, a senior, describes herself as 鈥渁 person of mixed passions.鈥� She鈥檚 a 听and听, an artist with a keen eye for branding, a savvy businessperson and an activist intent on making a difference. Her r茅sum茅 is so packed with University employment, involvement, honors and awards that it鈥檚 difficult to contain all her accolades on one page. That problem doesn鈥檛 appear to be going away anytime soon.

When Claase heard that the听听had a position open for a graphic designer to work on marketing and public relations for the听(HAC), she jumped on it.

鈥淚 knew it was a great way to capitalize on my abilities and help me decide if I wanted to be in the nonprofit world,鈥� she said.

Claase鈥檚 specific role was to promote HAC鈥檚 Summer Arts Festival, which, as she described, features 鈥渁 phenomenal lineup for 40 nights of the summer.鈥� She strategized with staff on how to promote the festival to the next generation of arts aficionados and increase traffic to the website and social media sites. She made it a personal goal to get HAC鈥檚 Facebook page to 2,000 likes, which she surpassed, increasing the page鈥檚 fan base by 9.3 percent. Aside from marketing and public relations, she designed print and Web materials, updated the website and rebranded brochures.

The experience affirmed Claase鈥檚 commitment to influencing change in her community.

鈥淭hey understand the importance of the arts and how creativity affects every aspect of life and of a business. I am still doing some freelance work for them, so it鈥檚 great to have that connection.鈥�

Claase continues to put her skills to use for a good cause. Last year she and fellow student Samantha Garguilo 鈥�14 started the Adelphi chapter of听. Claase is now the chapter leader and does graphic design on a volunteer basis for the nonprofit organization. In Spring 2015 she will intern with听, an agency in Lower Manhattan.

鈥淭hey鈥檙e like-minded in having purpose and passion behind [their] work,鈥� she said. 鈥淚鈥檓 looking forward to working with and learning from them.鈥�